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Luvvie Ajayi


Luvvie Ajayi is an award-winning writer and digital strategist who thrives at the intersection of comedy, technology and activism. A thirteen-year blogging veteran, she’s the voice behind the respected blog, where she covers all things pop culture (TV, movies, technology, travel, social issues, race) with razor sharp commentary and wit. 


With a passion for social justice and a love of shoes, Luvvie co-founded The Red Pump Project in 2009 to raise awareness about the impact of HIV/AIDS on women and girls. She serves as the national nonprofit’s Executive Director, managing a team of ambassadors doing work in 6 states around empowering, educating and driving conversation about the epidemic. Their work has earned them a Congressional Record from the U.S. House of Representatives and Resolutions by the Illinois State Senate as well as the City Council of Chicago.


An alum of the University of Illinois, Luvvie is a noted speaker on topics related to blogging, branding, digital marketing, nonprofit communications and activism. She’s presented at numerous colleges and conferences including:  TEDxColumbiaCollegeChicago, SXSW, BlogHer, Social Media Week (Chicago, Lagos and Johannesburg), SAG/AFTRA Broadcast Conference, New Media Expo, BLACK GIRLS ROCK!, amongst others. She in April 2014 as a resource for writers, small business owners and everyday people looking to use technology to make their lives easier.


Luvvie is a contributing editor and columnist for, writer of recaps at, and has written for Essence, EBONY, and Uptown Magazine. She was named a 2015 Black Innovator by XFINITY Comcast, along with Ava DuVernay and Issa Rae. She is also winner of the Women’s Media Center’s 2012 Social Media Award for using her voice and humor for pop culture critique, gender and racial justice.


When she’s not rocking the red pump, she’s traveling and eating too many red velvet cupcakes.

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