Founder at AFFLUID LLC , Vision IT, and CbeanMedia.tv - All companies focused on Emerging Technology and New Media Platforms/OTT Models. Spent the last 20 years in CIO/CTO roles for various highly branded, media companies such as iROKO Partners, Autism Speaks, Sesame Workshop, Martha Stewart Living Omnimedia, Viacom, Madison Square Garden etc. Served as special consultant for the re-launch of Scripps Network “Food Network” and the “Cooking Channel” as well as special consultant on the launch of WWE’s OTT network.
As Founder and CEO of Affluid LLC, she has created the Digazi Plaform , in support of content ecosystems that manages content from “creation to monetization” . Her roles as special consultant to WWE and Scripps Networks was focused on helping media companies position their OTT, managing their operational models ((backend and consumer facing) and technology infrastructure. Prior to that, she has served as CIO for Autism Speaks, a Media Solutions Strategist for TCS (Tata Consultancy Services) – Digital Media Practice, and just prior to that period was the Vice President for Digital Content Management at Pearson. At Pearson, she owned the strategic direction, globally for the Content Management “ecosystems” and new product development.
As the Vice President of Information Systems/CIO for Sesame Workshop (Sesame Street - the nonprofit educational organization), Sherra managed both the internal operational strategy and Research & Development on content management models that support the new generation of distribution networks and channels. As the Vice President/Chief Information Officer for Martha Stewart Living Omnimedia (MLSO), she managed all of the strategic IT planning and implementation and web properties. In that capacity, Sherra developed a unique content management model for MSLO that enabled specialized publishing opportunities and management of content across all distribution channels. At Viacom International, she was the Project Director for the Advanced Technology Group, where she developed best practices involving Research & Development, collaborative computing and digital asset management. She had direct responsibility for leveraging technology across Viacom International, Paramount Pictures, Showtime, MTV Networks and Simon Schuster. Sherra was also part of the Information Technology teams of Madison Square Garden and Virgin Atlantic Airways, where she was responsible for the development of their networks both local and international.
Sherra earned a BFA from City College Fine Arts and studied Computer Science at Queens College, is a past member of the Novell Advisory Board and is currently a member of the National Academy of Television Arts and Sciences EMMYs– Advanced Media Committee.